The youthful U.S In a new report gathered information, the greater part of Americans between the long periods of 24-29 depicted themselves as flexitarians, the individuals who want to devour less meat, while not really dispensing with it from their eating regimen totally.
To see more about eating regimens and the dietary patterns of Americans, around 2,000 youthful Americans between the ages of 24 to 29 were studied by an examination dispatched by Fledglings Ranchers Market and gathered information. The greater part of these youthful Americans distinguished themselves as flexitarians.
Flexitarians are those that intentionally put forth an attempt to decrease meat in their eating routine and rather supplant it with plant-based other options.
47% of respondents from the investigation related to being flexitarians and the survey additionally saw that 43% of respondents call being flexitarian as a ‘perpetual way of life change’.
The interest in plant-based nourishments and a flexitarian diet is apparent. Customers are more drawn in with their food than any other time. [They] are looking for imaginative and elective items to stir up the dinners they plan for themselves and their familiesJack Sinclair, CEO, Fledglings Ranchers Market
Moreover, 63% referenced that they would ‘trade meat for a plant-based other option in the event that it satisfied certain conditions’. 68% said they would trade meat for a plant-based other option if the taste hasn’t been undermined and 60% of respondents referenced that they would change to plant-based eating regimens in the event that it had a similar dietary benefit.
Besides this, 63% of respondents, almost 66% would make the move to plant-based suppers for what it’s worth ‘more moral’. Shockingly, 36% i.e over a third, were not altogether sure what being a flexitarian implied, not to mention being recognized as one.
According to a report by the Good Food Institute, the U.S. plant-based market grew to US$5 billion in 2019. Further, as of March last year, the growth of plant-based foods that directly replace animal products has increased by 29% in the past two years.
In an interview with Plant Based News, Sprouts Chief Executive Officer Jack Sinclair, said he believes consumers are looking for more plant-based foods. “The interest in plant-based foods and a flexitarian diet is evident. Shoppers are more engaged with their food than ever. [They] are seeking innovative and alternative products to mix up the meals they prepare for themselves and their families.”
The survey also shows that 68% of respondents believe that eating healthier foods will help them understand the world better, while 69% said that it can also help them understand their bodies better.
More than six in ten Americans will try out plant-based meals to feel better and 59% would definitely experiment with plant-based foods if they were easily available at their local grocery mart.
The poll also questioned the respondents about their motivations behind eating healthier, with more than half the poll (53%) saying they want to improve and strengthen their immune system while 44% wanted to adopt a healthy lifestyle to refrain from falling sick. 12% said they would eat healthier because it’s better for the planet.
Sinclair added: “Plant-based product sales grew exponentially last year, indicating consumers are craving innovative items to try at home. We believe consumers will remain focused on incorporating healthy foods into their lifestyles to support immunity and overall wellbeing in 2021. This includes introducing consumers to things they never considered before, like plant-based foods and meat alternatives.”
In September last year, One Poll conducted another study commissioned by Eat Just, creators of the plant-based JUST Egg, that found that around 60% of Americans are shifting to a flexitarian or plant-based diet since the pandemic began. Many of the respondents had stated that health was the main reason for this shift and others cited desires to reduce animal intake thus living a sustainable lifestyle.
Aside from this, similar consumer trends have been noticed in surveys that have been conducted from the U.S to Hong Kong to the U.K that show a spiked interest in plant-based diets as well as swapping meat for sustainable alternatives.
In an interview with Green Queen, Green Monday’s founder and CEO David Yeung mentioned that the meat crisis is pushing both consumers and manufacturers to shift towards plant-based options. “This is a catalyst to ramp up plant-based and red